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Alibaba game machine, a bad layout
Publisher:Time:2015-1-29 11:50:18View:
Recently, you may have seen the report, Alibaba, China largest e-commerce king, is intended to engage in the game console business. I don't know how these rumors are true.
All the signs indicate that Alibaba has to enter the game, but China technical media has been on may exhibit a very quiet attitude of Engineering game machine. But whether this speculation is true, but I can responsibly tell you that Alibaba entered the game market is a bad bad idea into.
Alibaba is not a game company or Hard Suits Inc
First of all, Alibaba pressure root in the game or the game market is no real history of success. Of course, in the past few years, it has been in the aspects of the layout, and has made a series of investment. But Alibaba is a business brand, it is very difficult to let the Chinese gamers to connect any aspect of personal interests, in alibaba.
The mobile phone games, PC games, game machine, Alibaba in these areas have never made any outstanding achievement to hit. It is even a popular game distribution platform has never had before, of course it would certainly never have any a viable gaming hardware.
In fact, Alibaba presses a root not to have hardware success, the strongest measure foray into hardware, is the use of its YunOS mobile operating system and brand cooperation through mobile. But according to the analysis on the official YunOS store sales figures, these are not sell very well.
In China, it may not even be a game machine Market
Yes, video game consoles are banned in the Chinese in the past ten years, they are now. But suppose this will produce this view a huge video game market is stupid, game machine may have access to legal permission in China, but over the years Chinese game game player has been through the grey market access to the game. Into the electronic mall any one Chinese City, very easy to buy a Xbox or PlayStation, usually only need to spend a little more than the cost of overseas market can.
In addition, the game will often encounter the crack, so the game is often free of charge. Although the game machine and game very cheap is universal, but the game apparently did not catch up with a good times, China's game market is still dominated by PC.
Now the ban has been lifted, Microsoft has released the Xbox in China, and to provide the localization of the game box online service, betting that Chinese consumers will form a good habit of paying. But so far, it seems just a bet. Xbox host only sold 100000 units (including the sale), Microsoft on sales figures has been tight lipped, so I think this dilemma may be hard to improve. While SONY's console's prospects look is not great.
If the game host Microsoft and SONY are no buyers, so Alibaba may be ten times worse nightmare. Sony and Microsoft have effective game brand, they have a successful Epic Games and IP, but Alibaba apparently did not. I have criticized Xbox launch games, not to discuss whether very weak, but at least these games before people have heard of. And Alibaba game function to play the game, I'm sorry, I never know.
Mini game machine? Press a root out
It is possible, Alibaba may take is targeting to the mini game machine field, such as its lynx box. But the arguments against is almost the same, other Chinese enterprises such as Huawei, these have more than Alibaba hardware technology companies - have already tried mini game mobile phone operating system based on the machine, but no one can ignite the market.
Once again, Alibaba the mini game machine can not provide attractive enough to consumers for the game, it may never intended to provide;, in its YunOS app store, a popular game now also have on other platforms, including many games and even from Alibaba competitors Tencent.
Alibaba does have a likely to succeed in the game market, it is a truck with money in a real large-scale investment, so Ma may be really can give birth to let the Chinese players is really interested in the game. The possibility exists, but achieving them is almost impossible. Alibaba in the game and hardware field only rarely experience, and are not the main game, and tried to enter the will is a relatively small and without any obvious signs of growth market. If Alibaba to be successful, then I can hold my breath, admit that this is a miracle.


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