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Android game Yingshang unhealed chances of surviving a bit?
Publisher:Time:2015-1-29 11:49:35View:

Remember in the Android TV game just was born, with its compatibility, openness, development threshold low, cheap and other characteristics, almost is reputed to be disruptive to replace PlayStation and Xbox products.
With the rise of market of domestic TV game, game machine perk up again, but the developers of the game player and always lift not interest, let the outside world has to re-examine the product.
On this issue, electric technology on the part of the game machine manufacturers were interviewed, they demonstrated different to Android TV game concerns. The following is the interview excerpts:
Electrical science and technology: there may be part of the CP launch TV game products recently, how about their prospects?
Manufacturer: maybe a year will die, mainly to see which would open, willing to learn, want to insist, finally able to survive, to spell endurance, and quick change, the "small company" good to do some.
Electrical science and technology: compared with pure Hard Suits Inc, by game companies do Android game machine, the effect will be better?
Manufacturer: game companies at the content, distribution, Hard Suits Inc in cost, quality, and other aspects of the channel below the line well controlled. Both sides have their own strong points were missing, the problem is that both sides are relatively closed, basically not the depth of cooperation.
Technology: so, future Android video game market will be dominated by which side?
Manufacturer: it's hard to say, because now the OTT device is a pure open, the Android system with the traditional game host different players bought a game that content is not good, not easy can brush into other home contents. The final fight or service, quality, content, market of final test or set of system.
Technology: Android game machine game experience why always not ideal?
Manufacturer: mainly Android host products vacancies from the chip to control to the bottom of the system, not do optimization in view of the game, do specialized design. So the market we are pioneers, the whole market is not ready.
Electric technology: Pioneer may succeed?
Manufacturer: are cannon fodder.
By the content of the dialogue that, at present, no matter the Android TV game by which party leading development, will encounter some obstacles, the products to the market still exist yingshang.
Firstly, the hardware manufacturers struggling to find content.
Android game machine at the present stage, the market to buy, are faced with a problem: the game content and homogenization of serious scarcity.
Because of the ability of pure hardware manufacturers do not have the development of the game, resulting in game machine game mostly by buying copyright and transplantation of tour. The core competitive power of the game machine to provide users with others can not provide the fun of the game, the hardware manufacturers to do this have to spend money to buy the big game. But the video game has yet to resolve the payment problem, they invested in the game very difficult to recover, by selling the game hardware cheap very difficult to achieve profitability. And Mobile Games transplantation works hard to convince consumers, faced with competing products is more like a chicken ribs.
Secondly, open questions from the Android system.
There is the view that China's game market road, go by the content of the company to the dominant hardware manufacturing, compared with the model smoothly around the game of copyright Hard Suits Inc to buy a lot of.
But affected by open source Android hack it than crack Xbox much easier, as long as have the "ability" of the basic user can finish brush machine. Even if the game company for game machine into exclusive content more, as long as the player to the game's installation package, very easy to destroy the game maker "exclusive" plan. When the content of the game becomes a common resource, players are more likely to buy game machine of moderate performance and cheap.
Third, Android game machine market as a whole lack.
The present stage about Android game machine, many game player always dreaded, a lot of Mobile Games transplantation works hard to bring the interest of the user, the operation of the form from the screen touch the steering handle of the game, it will inevitably encounter such compatibility issues.
According to the understanding of electric technology, since 2014, the domestic manufacturers to launch Android TV game class more than ten, but the actual sales were just passable. By line channel restrictions, game machine manufacturers cannot display performance, play and games to consumers directly, causing consumers to the lack of product cognition.
On the other hand, the domestic game machine has not formed a complete ecosystem for games like Sony, Microsoft traditional game console that, Android game machine control chip, bottom layer system still does not have uniform standard, lead developer, channels do not want from the mature Mobile Games market withdraw, resulting in lack of overall Android game machine the.
The future, the Android TV game wants to survive, the key lies in the value chain to build good software, hardware, game player three party, only so that it can construct the real core competitiveness in the video game market.



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